We've been building Shopify stores since 2011 and have been an official Shopify Partner since 2017. Dallas–Fort Worth brands come to us for everything from custom Shopify store design and retail replatforming to Shopify Plus B2B wholesale portals for Dallas Market Center exhibitors. 500+ stores built. 30+ in-house specialists. No freelancers, no outsourcing just the same team from kickoff to launch.
Dallas–Fort Worth is the fourth-largest metropolitan area in the US, home to 7.5 million people and one of the most commercially intense markets in the country. It’s Neiman Marcus’s hometown. It’s where 50,000+ wholesale buyers converge on the Dallas Market Center every year. And it’s one of the fastest-growing consumer markets in the nation — adding new residents, new businesses, and new online shopping demand year after year. The eCommerce opportunity in DFW isn’t one market. It’s six distinct ones.
Retail and apparel brands need Shopify builds designed for high-variant catalogues, fast replatforming from Magento and WooCommerce, and the kind of editorial design that matches Dallas’s luxury retail roots. Wholesale and B2B distributors connected to the Dallas Market Center ecosystem need Shopify Plus B2B portals capable of handling tiered pricing, net-term payments, and buyer account management — so orders keep flowing between market events without your sales team processing every one manually. Home goods and décor brands need trade buyer portals that reflect the design standards of the Market Center’s permanent showrooms.
We build Shopify stores for Dallas brands that match the commercial scale of this city — from established wholesale distributors moving off legacy platforms to DTC brands targeting national audiences from Plano, Frisco, and Allen. We’ve done it 500+ times. Every build is scoped to the specific commercial reality of the brand behind it, with 30+ in-house specialists who don’t hand your project off to freelancers.
From wholesale buyer portals for Dallas Market Center exhibitors to apparel replatforming and fast-growing DTC brands DFW's eCommerce landscape covers retail, wholesale, home goods, health, foodservice, and consumer lifestyle. We don't apply a generic Shopify template to every project. We bring sector-specific thinking to Dallas brands across every one of these verticals.
From a first Shopify store for a Dallas DTC startup to a fully configured Shopify Plus B2B wholesale portal for a Dallas Market Center exhibitor we handle the full scope for DFW's most commercially ambitious brands. Our New York HQ works with Dallas clients remotely with Central Time availability.
Dallas brands operate in one of the most commercially ambitious and commercially diverse markets in the US. They don't need a generalist agency that'll figure it out as they go. They need a Shopify partner who already understands their sector whether that's B2B wholesale, retail replatforming, or DTC growth from a Texas base. Here's why DFW brands choose Axis Web Art.
Dallas moves fast. It's one of the most commercially urgent markets in the country, and brands here don't have patience for vague timelines or ambiguous scopes. Our six-step process is built around that reality: clear scope, honest timelines, parallel workstreams, and no confusion at any stage from kickoff to launch. Whether you're a retail brand replatforming before peak season or a wholesale brand building a buyer portal ahead of the next market event, the process is built around your deadline not our convenience.
Yes and it’s one of the most-requested things we build for Dallas wholesale brands. Shopify Plus B2B natively handles the core requirements of a wholesale buyer portal: company profiles with multiple buyers and billing locations, customer-group pricing with percentage and fixed-price rules, minimum order quantities, purchase order upload, net-30 and net-60 payment terms, and draft order creation by your sales team. For Dallas Market Center-connected brands, that means buyers can place orders between market events without your sales team processing every one manually. They keep control of accounts and pricing. Buyers get a professional self-serve portal.
Where your requirements go beyond Shopify’s native B2B feature set seasonal catalogue controls that activate and deactivate product ranges on a buying calendar schedule, buyer-specific assortment restrictions, or custom quote workflows for large trade accounts we build custom Shopify apps that extend the portal to match your actual wholesale model. We’ve built wholesale portals for brands exhibiting at major US wholesale marketplaces. We understand both the operational complexity and the buyer experience requirements of this channel.
Large apparel catalogues need careful product data architecture before theme development starts. For Dallas retail and apparel brands, our approach is: define the variant structure (size, colour, style, length, material) and the custom metafield set that stores extended product attributes like fit, fabric composition, and care instructions; build the collection and category taxonomy that makes thousands of SKUs navigable by buyer intent rather than just by category; and implement the faceted search and filtering system that lets shoppers find products by size, colour, and style simultaneously.
Shopify’s native variant system supports up to three options per product and 100 variants per product. For apparel brands with more complex variant requirements particularly wholesale brands selling by size run we build custom metafield structures and app extensions that handle the full variant matrix without degrading page performance. The end result is a product catalogue that works the way a Dallas apparel buyer expects: filterable by spec, fast to load, and easy for your merchandising team to maintain without developer help.
Yes SEO preservation is a core part of every migration we deliver. The most common reason brands lose organic rankings during a platform move is failing to correctly redirect old URLs to new ones meaning Google loses the accumulated authority of every page that’s built up ranking on the old platform. We carry forward every product, collection, and blog page URL with permanent 301 redirects, preserve all meta titles and descriptions, rebuild structured data for product and collection pages, and run a pre-launch SEO audit before go-live to confirm nothing’s been missed.
For Dallas retail and apparel brands with established organic search positions particularly in competitive categories like fashion, western wear, and home goods the SEO continuity plan is documented and reviewed by your marketing team before migration begins. We don’t launch a migrated store until the full redirect map has been tested and approved. Across 100+ completed migrations, we’ve had zero organic traffic loss attributable to the migration itself.
Yes. Fort Worth’s western wear, boots, and western lifestyle sector is one of the most commercially distinctive retail verticals in the US a market with a strong brand identity, an affluent and loyal consumer base, and a growing national audience that wants to buy Texas-made and Texas-branded products online. We build Shopify stores for western wear and lifestyle brands that reflect the quality and authenticity of what they sell: editorially strong design, fast-loading product pages built for high-resolution imagery, and SEO architecture that captures both local Fort Worth search intent and the national long-tail search market for western apparel.
For Fort Worth western brands with a wholesale side supplying independent western wear retailers across the US we combine a consumer-facing DTC store with a Shopify Plus B2B portal for trade buyers, on a single Shopify instance. One catalogue, one inventory system, one fulfilment operation presented correctly to both consumer and trade audiences.
Yes. ERP and inventory management integration is one of our most-requested services for Dallas wholesale and retail brands. We’ve built Shopify integrations with NetSuite, Microsoft Dynamics, SAP Business One, Brightpearl, Cin7, Fishbowl, and a range of industry-specific inventory management platforms used in the wholesale and distribution sector. Our custom app development team handles integrations that don’t have off-the-shelf connectors.
Depending on your ERP and the complexity of the data flows required, the integration can be implemented using the ERP vendor’s native Shopify connector (where one exists and meets your requirements), a middleware platform such as Celigo, Boomi, or Pipe17, or a fully custom API integration we design, build, test, and maintain. We document the full integration architecture — every data field, sync frequency, error-handling logic, and conflict resolution rule before development begins. Your operations and IT teams review and approve the approach before a single line of integration code is written.
Cost depends directly on scope the complexity of your B2B or retail requirements, the size of your catalogue, the number of integrations, and whether a full redesign is part of the project alongside a migration.
A focused Shopify DTC build or redesign for a growing Dallas brand typically starts from $5,000–$12,000. A wholesale buyer portal on Shopify Plus for a Dallas Market Center brand typically ranges from $12,000–$25,000 depending on pricing tier complexity and catalogue management requirements. A Shopify Plus B2B build with trade portal, pricing tiers, and ERP integration typically ranges from $18,000–$40,000. A complex migration with full redesign, ERP integration, and B2B configuration typically starts from $25,000 and scales with the complexity of your systems.
We provide a detailed, itemised fixed-price quote after a discovery call. Every line item is named, every assumption is stated, and the price doesn’t change after signature unless you request additional scope. That’s it.
Yes. For Dallas’s more complex builds wholesale portals with ERP integration, retail stores with large seasonal catalogues, or DTC brands scaling rapidly ongoing support isn’t a nice extra. These stores have more moving parts than a basic DTC build. They benefit from having a partner who already understands the full architecture and can resolve issues without a lengthy context-building exercise every time something needs attention.
Our monthly retainer plans cover: ERP integration monitoring (catching data sync failures before they affect order processing), catalogue management (new season product uploads, pricing updates, variant changes), B2B account management (new company setup, payment term adjustments, buyer access controls), and new feature development. We’re available in Central Time and handle priority issues same-day. For Dallas wholesale brands operating on buying season calendars, a portal outage during a market event has direct commercial cost. That’s not something you want to discover you’re handling on your own. You can also see how we work in practice on our portfolio.
"Axis Web Art developed our website. They are easy to work with, thorough, and responsive. We have been very happy with their service."
"Great work, they know how to change your theme effectively without any issues. Fixed a few tiny issues moments after identifying them. Always a pleasure to work with this team of highly skilled players."
"We crafted a soothing online shopping experience for Bubbaroo, a leading Australian baby sleep bag brand. Our Shopify store design and development focused on safety, comfort, and parent peace of mind."
Tell us about your brand, your market, and your goals. Whether it's a wholesale buyer portal for Dallas Market Center, a retail replatforming from Magento, a B2B distribution store, or a fast-growing apparel or lifestyle brand going national we'll put together a clear, detailed Shopify strategy built around your actual business. We've done it 500+ times. We're not guessing.
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