Most Shopify stores bleed money on ads because the tracking's broken, the store doesn't convert, or the campaigns were never set up right in the first place. We've been building Shopify stores since 2011 and we're a Shopify Partner since 2017, so we understand the platform's quirks. Google Ads, Google Shopping, Performance Max, Meta campaigns: all managed by the same in-house team that built 500+ stores and knows exactly where ad spend gets wasted.
Google captures people who are ready to buy right now. Meta gets your products in front of people who didn't know they needed them yet. Retargeting brings back the ones who almost bought. Each channel has a specific job, and they work a lot better when they're coordinated with each other.
When someone searches "buy leather wallet online," they're not browsing. They want to buy. Google Shopping puts your product image, price, and store name directly in front of them. We run Performance Max alongside traditional search campaigns, manage negative keywords aggressively, and check search term reports every week so you're not burning budget on clicks that won't convert.
Facebook and Instagram work differently to Google: you're reaching people based on who they are and what they've done, not what they've typed into a search bar. Dynamic product ads pull directly from your Shopify catalogue and show people the exact items they looked at. Advantage+ Shopping campaigns let Meta's algorithm find buyers across its full ad inventory. It's well suited to discovery brands, visual products, and recovering warm audiences.
Most people don't buy the first time they visit a store. They add something to cart, get distracted, and leave. Retargeting ads follow those people across Google's Display network and Meta, showing them the product they looked at, often with a reason to come back. These campaigns typically have the lowest cost-per-acquisition of anything we run, because the audience is already warm.
From the initial account audit and campaign architecture through to weekly optimisation and monthly reporting, every component of a properly managed paid advertising engagement is included. No hidden extras, no work billed separately that should be part of the service. Transparent reporting. Every month you get a clear performance report covering spend, revenue, ROAS, CPA, impression share, and conversion data. You also get plain-English commentary on what happened, what we changed, and what we're doing next. We don't send data dumps without context.
A generic paid ads agency will set up campaigns and adjust bids. That's not nothing, but it misses most of what actually drives results on Shopify. Product feed structure, whether conversion tracking is counting the same purchase twice, how fast your landing pages load, how your checkout fires purchase events: these are Shopify-specific problems that need Shopify-specific knowledge. We fix them. A PPC agency without that background just passes the problem to your developer. Since we're also your developer, we handle it ourselves. If your store design or page speed is hurting ad performance, we can fix that too, not just flag it as someone else's job.
A lot of PPC agencies charge a monthly fee that only covers basic bid tweaks. Our management includes every component of accountable paid advertising: from tracking infrastructure to creative testing to keeping an eye on what your competitors are doing. It's all in scope from day one. We pair this with conversion rate optimisation for clients who want to get more out of every click they're already paying for.
From account audit to sustainable ROAS: a structured onboarding process followed by a consistent monthly optimisation cycle, so your campaigns keep improving every period rather than plateauing after month one.
Shopify PPC management is the work of setting up, running, and continuously improving paid advertising campaigns across Google Ads and Meta (Facebook and Instagram) to drive profitable traffic to your store. It isn’t a one-time setup job. It’s ongoing.
A PPC manager handles campaign strategy, keyword research, audience targeting, ad creative, product feed management, conversion tracking, bid adjustments, and monthly reporting. The goal is to get your return on ad spend (ROAS) to a point where the channel is genuinely profitable, not just generating clicks. We’ve been doing this for Shopify stores since we became a Shopify Partner in 2017, and we’ve seen what works and what doesn’t across hundreds of accounts.
Our management fee starts from $600 per month. That covers strategy, campaign management, optimisation, creative, tracking, and reporting. Your advertising budget (the money that actually pays for the ads) goes directly to Google and Meta. We don’t handle it or add a markup on top of it.
We’d recommend a minimum ad budget of $1,500 to $3,000 per month to generate enough conversion data for the algorithms to optimise well. For competitive categories or multi-platform campaigns, $5,000 to $15,000 per month is more typical for meaningful, scalable results. You can also browse our portfolio to see the kinds of stores we’ve helped grow.
A ROAS of 3x to 5x is considered solid for most eCommerce Google Shopping campaigns, meaning $3 to $5 in revenue for every $1 spent on ads. But that benchmark doesn’t mean much on its own. The right target ROAS depends on your gross margin. A store with 60% margins can run profitably at a lower ROAS than one with 20% margins.
We work out the correct target ROAS for each product category based on actual margin data, then build campaigns and bidding strategies toward that number. New campaigns typically need 4 to 8 weeks of data before they stabilise and start performing at their best.
Google Search Ads are text-based ads that appear when someone searches for keywords you’re bidding on. They’re good for capturing branded searches and specific high-intent queries where you want tight control over which search terms trigger your ads.
Google Shopping ads (now mostly managed through Performance Max) show your actual product image, name, price, and store name as visual product listing ads in Google’s search results. For most Shopify stores, Shopping drives the majority of paid search revenue because it puts products directly in front of people ready to buy. We typically run both together: Shopping for volume, Search for precision. It’s also worth pairing this with Shopify SEO for organic coverage of the same search terms.
Yes. We manage both Google Ads (Search, Shopping/Performance Max, Display, YouTube) and Meta Ads (Facebook and Instagram), plus remarketing campaigns across both.
Most Shopify stores benefit from running both. Google captures people who already know what they want. Meta reaches people who don’t know about you yet. The right mix depends on your product type, price point, and target audience. We figure out the right combination during onboarding rather than recommending both channels by default just to bill more. For stores on Shopify Plus, we can also connect ad performance data to your store’s analytics in more depth.
We recommend a minimum ad budget of $1,500 to $3,000 per month (paid directly to Google and/or Meta, separate from our management fee). Below this threshold, conversion data builds too slowly for the algorithms to optimise properly, particularly Performance Max, which needs consistent conversion volume to work well.
For Performance Max specifically, Google wants to see at least 50 conversions per month before the algorithm performs at its best. If you’re in a competitive category or running on both Google and Meta at once, a budget of $5,000 to $15,000 per month is more common for the kind of volume that delivers consistent, scalable returns.
Yes, and it’s one of the most important things we do. Conversion tracking is frequently broken on Shopify stores, often in ways that aren’t obvious until you look closely. We set up and verify Google Analytics 4, Google Ads purchase conversion tracking with correct transaction values, Meta pixel and Conversions API (server-side tracking) via Shopify’s native CAPI integration, and Google Merchant Center for Shopping.
Critically, we also check for duplicate conversion counting, a very common Shopify issue where the same purchase gets reported twice, making ROAS look better than it is and causing the algorithm to optimise toward inaccurate data. All tracking gets verified with test transactions before any campaign is live.
Performance Max (PMax) is Google’s automated campaign type that serves ads across all Google channels (Search, Shopping, Display, YouTube, Discover, and Gmail) from a single campaign. For most Shopify stores, it’s replaced standard Shopping campaigns as Google’s default approach for product advertising.
PMax can perform very well, but it’s not a set-and-forget campaign. Left without active management, it frequently wastes budget on irrelevant traffic and cannibalises branded search conversions, making ROAS look inflated when a lot of those conversions would have happened anyway. We manage PMax with structured asset groups by product category, regular search term reviews, aggressive negative keyword lists, and audience signal work to keep the algorithm pointed at genuinely new customers.
Traffic and some conversions typically start appearing within the first 1 to 2 weeks of launch. But Google and Meta’s algorithms need 4 to 8 weeks of conversion data before they can optimise bidding and audience targeting properly. That’s just how the platforms work. It isn’t a sign that something’s wrong.
After the learning phase, we refine campaigns based on actual performance data. Sustained, predictable ROAS is typically achievable within 8 to 16 weeks for a well-built campaign with sufficient budget. Very competitive categories, or stores with low conversion rates, can take longer to reach the conversion volume needed for stable algorithmic performance, which is why we also look at conversion rate optimisation alongside ad management.
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Send us your store URL and your current ad spend. We'll audit your existing campaigns (or assess where you're starting from) and come back with a clear strategy and realistic performance targets. No vague promises.
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