We've been building Shopify stores since 2011 and serving Houston brands since they started taking eCommerce seriously. Energy-sector merchandise, multicultural DTC, Texas BBQ and food brands going direct, western wear for the Houston Rodeo crowd, medical and healthcare adjacent retail we know what Houston commerce actually looks like, and we build stores that match it. Our New York HQ works with Houston brands remotely, with 30+ in-house specialists on every project.
Houston’s the fourth-largest city in the US, and it doesn’t operate like any other market. It’s a global energy capital. It’s home to the Texas Medical Center, the world’s largest medical complex. It’s America’s most ethnically diverse major city. And it’s one of the fastest-growing consumer markets in the South. That’s not one eCommerce opportunity. It’s six distinct ones, each with its own rules.
Energy and industrial brands need Shopify B2B built for high-SKU technical catalogues, ERP integration, and trade account management at real scale. Healthcare and medical supply brands need secure procurement flows, credential-gated product access, and NET payment terms. Multicultural and Hispanic-owned brands need bilingual storefronts — not auto-translated afterthoughts, but natively designed Spanish-language experiences with payment options that reflect how Houston’s shoppers actually buy. Then there’s Texas BBQ and specialty food brands going DTC, western wear shops capitalising on the Houston Rodeo audience, and Space Center Houston adjacent gift and merchandise retail. None of these fit a generic Shopify template.
We’ve built Shopify stores since 2011 and we’re a Shopify Partner since 2017. Our 500+ stores span exactly this kind of commercial complexity. We work with Houston brands remotely from our New York HQ, with 30 in-house specialists — no freelancers, no outsourcing on every project. Check out our portfolio to see the range of what we’ve built.
From energy-sector B2B to multicultural DTC and medical supply procurement Houston's eCommerce landscape is one of the most commercially varied in America. We bring sector-specific knowledge to every Houston project. We're not learning on the job.
From a first Shopify store for a Houston DTC startup to a fully bilingual Shopify Plus B2B build with ERP integration for an energy-sector supplier we handle the full scope. We've got 500+ stores behind us. Houston's most commercially ambitious brands don't need to train us on how their sector works.
Houston brands operate in one of the most commercially demanding markets in the US. They need a Shopify partner who understands the specific requirements of their sector whether that's B2B industrial, bilingual DTC, or medical supply procurement. Here's why Houston brands choose Axis Web Art over a local freelancer or a generalist agency.
Houston moves fast. It's one of the most commercially active markets in the country, and Houston brands don't have patience for agencies that drag their heels. Our six-step process is built to match that pace: clear scope, honest timelines, parallel workstreams, and no ambiguity from kickoff to launch.
Yes and it’s one of our most-requested capabilities for Houston brands. A properly bilingual Shopify store isn’t just translation. It needs dedicated URL structures for each language (e.g. /en/ and /es/), hreflang tags that tell Google which variant to serve in which search context, natively written Spanish-language product copy rather than machine output, and culturally informed UX decisions that reflect how Spanish-speaking consumers prefer to navigate and buy.
We implement Shopify’s native Markets feature for bilingual stores, combined with professionally written Spanish content and a bilingual SEO keyword strategy that targets high-intent terms in both languages. For Houston brands, that typically means ranking for English terms like “wholesale kitchen equipment Houston” alongside Spanish terms like “equipos de cocina al por mayor Houston” capturing the full addressable search market. You’re not leaving half the audience to competitors who got there first.
Yes. ERP integration is one of our most-requested services for Houston’s industrial and energy-sector brands. We’ve built Shopify integrations with SAP Business One, SAP S/4HANA, Oracle NetSuite, Infor, Microsoft Dynamics, and a range of industry-specific ERP platforms used across the energy sector.
Depending on your ERP, the integration can be implemented using the ERP vendor’s native Shopify connector (where one exists and meets your data flow requirements), a middleware integration platform like Celigo, Boomi, or MuleSoft, or a fully custom API integration that we design, build, test, and maintain. The full integration architecture every data field, sync frequency, and error-handling logic is documented before development begins, so your IT and operations teams can sign off the approach before a single line of integration code is written.
Yes. ERP integration is one of our most-requested services for Houston’s industrial and energy-sector brands. We have built Shopify integrations with SAP Business One, SAP S/4HANA, Oracle NetSuite, Infor, Microsoft Dynamics, and a range of industry-specific ERP platforms used in the energy sector.
Depending on your ERP, the integration can be implemented using: the ERP vendor’s native Shopify connector (where one exists and meets your data flow requirements), a middleware integration platform such as Celigo, Boomi, or MuleSoft, or a fully custom API integration that we design, build, test, and maintain. We document the full integration architecture including every data field, sync frequency, and error-handling logic before development begins, so your IT and operations teams can sign off the approach before a single line of integration code is written.
Large technical catalogues need careful product data architecture before theme development begins. For Houston industrial and energy brands, our approach is: define the product metafield structure that stores your technical specifications (dimensions, materials, pressure ratings, compatibility, regulatory certifications), build the category taxonomy that makes 10,000 to 100,000+ SKUs navigable without performance degradation, and implement the faceted search and filtering system that lets buyers find products by technical attribute not just by keyword.
We typically implement Shopify’s native search and filter for catalogues up to 20,000 SKUs, and integrate Searchanise, Boost Commerce, or Constructor for larger catalogues or more complex technical filtering requirements. The result is a product catalogue that works the way an industrial buyer expects filterable by spec, sortable by compatibility, and fast to load at scale. That’s not something you achieve by default.
Yes. We work with medical supply, surgical equipment, dental, veterinary, and professional healthcare supply brands across the US, and the Texas Medical Center ecosystem has generated a significant share of our healthcare B2B work. Shopify B2B for healthcare brands typically requires credential verification before purchase (medical licence, DEA number, professional licence), restricted product visibility by buyer type, quantity-based pricing for professional procurement, NET payment terms, and a purchase experience that reflects professional healthcare procurement standards — not consumer retail defaults.
We implement all of this on Shopify Plus using a combination of native B2B features, custom app development for credential verification, and metafield-based product restriction logic. The result is a store your professional healthcare buyers can use with confidence and that keeps non-credentialed consumers away from restricted product categories without breaking the user experience for everyone else.
Cost depends directly on scope the complexity of your B2B or bilingual requirements, the size of your catalogue, the number of integrations, and whether a full redesign is part of the project alongside a migration.
A focused Shopify DTC build or redesign for a growing Houston brand typically starts from $5,000–$12,000. A bilingual Shopify storefront with Spanish-language SEO architecture typically ranges from $8,000–$18,000 depending on catalogue size. A Shopify Plus B2B build with trade portal, pricing tiers, and basic ERP integration typically ranges from $18,000–$40,000. A complex migration with full redesign, ERP integration, bilingual setup, and B2B configuration typically starts from $30,000 and scales with the complexity of your systems.
We provide a detailed, itemised fixed-price quote after a discovery call. Every line item is named, every assumption is stated, and the price doesn’t change after signature unless you request additional scope. No moving goalposts.
Yes. For Houston’s more complex builds B2B with ERP integration, bilingual stores with ongoing content in two languages, or healthcare brands with credential management ongoing support isn’t optional. These stores have more moving parts than standard DTC builds, and they benefit from having a partner who already understands the full architecture. You don’t want to spend an hour briefing a support team on how your ERP integration works every time something needs fixing.
Our monthly retainer plans cover ERP integration monitoring (catching data sync failures before they affect order processing), catalogue management (new products, pricing updates, spec changes), B2B account management (new company setup, payment term adjustments), bilingual content updates, and new feature development. We’re available in Central Time and handle priority issues same-day. For Houston brands in energy, healthcare, or logistics where system downtime has real commercial cost that kind of cover is what separates a growth partner from a one-off vendor.
"Axis Web Art developed our website. They are easy to work with, thorough, and responsive. We have been very happy with their service."
"Great work, they know how to change your theme effectively without any issues. Fixed a few tiny issues moments after identifying them. Always a pleasure to work with this team of highly skilled players."
"We crafted a soothing online shopping experience for Bubbaroo, a leading Australian baby sleep bag brand. Our Shopify store design and development focused on safety, comfort, and parent peace of mind."
Tell us about your brand, your market, and your goals whether that's B2B industrial, bilingual DTC, Texas BBQ going direct, western wear for the Rodeo crowd, or healthcare supply procurement. We'll put together a clear, detailed Shopify strategy built around the complexity your Houston business actually has. No generic decks, no guesswork.
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