Enterprise Shopify
built for the
brands that scale.

Shopify Plus is Shopify’s enterprise plan, designed for high-volume merchants, fast-growing D2C brands, and B2B operations. It provides significantly greater customisation capability than standard Shopify plans including Checkout Extensibility, Shopify Functions for custom commerce logic, native B2B wholesale features, multi-store management, Shopify Flow automation, and higher API rate limits.

Shopify Plus starts at approximately $2,300 per month (as of 2024) and includes a dedicated merchant success manager, access to Shopify’s Plus-partner ecosystem, and direct priority support. The plan’s value is most apparent for high-volume stores where the reduced transaction fees alone can offset the higher plan cost.

Shopify Plus is worth serious consideration in any of these situations: your store is generating $500,000 to $1 million or more in annual revenue (where transaction fee savings become meaningful); you require custom checkout UI upsell blocks, loyalty displays, custom form fields; you need native B2B wholesale functionality; you want to expand internationally across multiple markets at scale; you need complex automation beyond standard app capabilities; or you are hitting API rate limits with enterprise integrations.

We are happy to run a cost-benefit analysis based on your current order volume and average order value to assess whether Plus makes financial sense for your business right now.

Checkout Extensibility is Shopify Plus’s framework for adding custom UI components directly into the Shopify-hosted checkout experience. Built with Shopify’s Checkout UI Extensions SDK using React, it allows Plus merchants to embed custom elements upsell offer blocks, gift message fields, loyalty point displays, custom delivery options, post-purchase offer pages without modifying the underlying checkout.liquid file.

This matters because Shopify is deprecating checkout.liquid for Plus merchants, making Checkout Extensibility the only upgrade-safe way to customise the checkout experience on Plus going forward. Custom checkout.liquid modifications will eventually stop working.

The key Plus-exclusive features are: Checkout Extensibility (custom checkout UI); native B2B wholesale (company accounts, net terms, customer pricing); Shopify Flow (enterprise automation); expansion stores (up to 9 additional stores under one account); organisation admin (manage all stores from one dashboard); Launchpad (campaign scheduling); 10x higher API rate limits; and a dedicated merchant success manager.

Some Shopify Functions types are available on standard plans, but certain advanced Function types are Plus-only. Transaction fees are also significantly lower on Plus — 0.25% vs up to 2% on lower plans which can be the primary financial justification for high-volume stores.

Headless commerce separates the front-end presentation layer from Shopify’s back-end commerce engine. Instead of a Shopify Liquid theme, headless builds use a custom front-end (Next.js, Shopify Hydrogen, or Nuxt) connected to Shopify via the Storefront API giving complete front-end design and performance freedom.

Headless delivers maximum performance and flexibility but is significantly more complex and expensive to build and maintain. It is genuinely the right choice when you need sub-second page loads, complex editorial experiences, or custom multi-channel commerce and the wrong choice when a well-optimised Liquid theme would achieve the same outcome at a fraction of the cost. We give an honest assessment of which approach is right for each client.

Yes. Shopify Plus includes a dedicated native B2B feature set: company accounts (separate buyer organisations with multiple contacts and addresses), customer-specific price lists, net payment terms (net 15, 30, 60), purchase order references, quantity rules, volume pricing, and draft order creation for sales rep-assisted orders.

For more complex B2B requirements custom approval workflows, highly complex product catalogue permissions per account, or deep ERP integration additional custom development built on the Plus B2B foundation may be needed. We assess your specific B2B requirements during discovery to determine what the native Plus features cover and where custom development is required.

Yes. Shopify Plus supports multi-currency and multi-language selling through Shopify Markets Shopify’s native international commerce framework. With Markets, you can configure localised pricing, currencies, domains or subfolders, and languages for different geographic markets from a single Shopify Plus store.

Shopify Plus also supports expansion stores up to 9 additional stores under a single organisation account for brands that prefer or require separate regional stores with independent catalogues, inventory, and configurations. Choosing between a Markets-based single-store approach and expansion stores is a strategic architecture decision we guide during discovery.

Shopify Plus development costs depend entirely on scope. A complete Plus store build custom design, theme development, checkout extensibility, and standard integrations — typically starts from $15,000 to $50,000+. Specific Plus features are scoped individually: checkout extensions from $3,000 to $15,000, Shopify Functions from $2,000 to $10,000, headless builds from $30,000 to $150,000+, enterprise ERP integrations from $10,000 to $50,000+.

We never provide estimates without fully understanding the requirements. Every Plus engagement begins with a discovery session that produces a detailed scope and itemised cost breakdown.

Yes. Moving from standard Shopify to Shopify Plus is a plan upgrade your store, products, orders, and customer data all remain in place. The migration work involves implementing and configuring the Plus-only capabilities you want to use: Checkout Extensibility, Shopify Flow automations, B2B setup, multi-market configuration, and upgrading any custom apps or integrations to use current-generation APIs.

The complexity and cost of a Plus migration depends on how many Plus features you want to activate immediately and the state of your current store’s codebase. We conduct a pre-migration audit to identify what needs to be built, updated, or deprecated before and after the plan upgrade.