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Selected work

Not every build gets written up. These ones did.

We have launched over 500 Shopify stores since 2011, and documenting each one to this depth is not realistic. What follows is a cross-section, chosen to span platforms, sectors and problems. Read two or three and you will have a fair measure of how we work and how far down it goes.

Since: 2011 15 years on Shopify
Launched: 500+ stores and counting
Partner rating: 5.0 / 5.0 45 verified reviews
Status: Select Partner Shopify Partner Directory

Lumination

Six thousand products moved off Magento 2 without losing the rankings. Average search position roughly halved over the year that followed.

Magento 2 to Shopify
Navigation
SEO retainer

Lighting, retail and trade Somerset, UK

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Perfumebox

A fragrance catalogue running on Shopify Plus, built for a range that spans designer houses, Arabic perfumery and bundles.

Shopify Plus
Custom theme
Merchandising

Fragrance, multi-brand retail United States

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Perfumeonline.ca

The sister storefront on Shopify Plus, built for a different market with its own shipping, currency and brand hierarchy.

Shopify Plus
Custom theme
Multi-market

Fragrance, multi-brand retail Canada

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Timothy De Clue Collection

Hand-blown glass ornaments, released once a year in small runs. We rebuilt the store so it shops the way the collection is merchandised.

Custom theme
Redesign
Seasonal catalogue

Collectibles, direct to consumer Seattle, WA

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Coral Haze

Hand-embroidered footwear, made one pair at a time and sold into 27 countries. We built the store and have maintained it since.

Store build
Shoppable press wall
Maintenance retainer

Footwear, handcrafted 600,000+ customers

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Embelliv

We built the store this brand launched on. This is the next version of it, shot and laid out so hand embellishment reads at thumbnail size.

Store build
Redesign
Art direction

Luxury footwear Chicago, IL

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Furniselan

Solid wood furniture, sold on grain and joinery. The redesign answers the four questions that actually decide a furniture order.

Storefront redesign
Product templates
Delivery UX

Furniture, solid hardwood Own workshop

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Unived

Ninety-one vegan nutrition formulations, every batch lab tested. A storefront concept built around making each claim checkable on the page.

Storefront concept
Batch verification
Design direction

Sports nutrition, 91 formulations Concept

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A number we can show you

Most agencies tell you the migration went fine.

Lumination gave us owner access to their Search Console, so the Magento to Shopify move is reported from their data rather than ours. Same four weeks, a year apart, which keeps seasonality out of it.

Google Search Console, lumination.co.uk. September 2025 against September 2026.

Average position
Clicks
Impressions

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