Work / Perfumebox
Perfumebox Four hundred brands, and a way through them.
A family fragrance business of thirty years, selling more than 5,600 products from over 400 houses. On Shopify Plus the design problem is not the storefront. It is getting a shopper from a half-remembered bottle to the right one.
- Client
- Perfumebox
- Platform
- Shopify Plus
- Based in
- South Plainfield, New Jersey
- Scope
- Storefront, catalogue and SEO
Nobody searches a fragrance catalogue. They search for one bottle.
Fragrance buying starts with a name, and usually a partial one. A brand somebody wore, a bottle seen on a shelf, a note recommended by a friend. A category tree built around "men's" and "women's" is almost useless against that, because the shopper already knows which one they want.
So the store is organised around the two things people actually arrive with. The brand, given its own route, through an alphabetical index that treats four hundred houses as navigation rather than as a filter value. And the tradition, given its own front door, because Arabic perfumery is not a sub-category of designer fragrance and shopping it as one loses the customer who came for it.
"100% authentic, in original manufacturer packaging." The promise the whole storefront has to carry
The catalogue is the brief.
Every decision on this store is downstream of these four numbers. Design that works at forty products falls apart at five thousand.
- Products
- Brands
- Trading since
- Customer reviews
Five templates, one findability problem.
Scroll through each page from top to bottom, or open it full size.
Homepage
Six routes in before the first scroll ends, because a fragrance shopper arrives knowing something specific.
- Category tiles straight under the hero
- Best sellers and new arrivals, priced and rated
- Designer houses as a logo strip
- Collection blocks for the Arabic houses
Brand index
The structural idea the rest of the store leans on. Four hundred houses, A to Z, with a letter jump bar at the top.
- Every brand reachable in two clicks from anywhere
- A page per letter, each one indexable in its own right
- Built to absorb new houses without a redesign
- The letter pages now rank in their own right
Arabic perfumes
Treated as a tradition with its own vocabulary rather than as a price tier under designer fragrance.
- The houses listed first, as a directory
- Filters that count the stock per brand
- A written guide to the notes and the category
- Questions answered on the page, not in a help centre
Product page
The highest-traffic page type on the store, and the one where the authenticity promise has to be visible.
- Saving shown in both dollars and percent
- Size as a priced selector, not a dropdown
- A bundle block built from what sells together
- More from the same house, below the reviews
Men's fragrances
The broadest collection on the store, and the one that proves the filtering has to carry real weight.
- Five up, so the grid earns its scroll
- Filters by category, brand and price
- Every tile carries its discount and rating
- A written FAQ under the grid, not a link away
Four hundred brands, one thumb.
The brand index is the hardest thing to carry onto a phone, and the thing a fragrance shopper is most likely to need there.
Black, white, and one working blue.
Four hundred brands each arrive with their own packaging and their own colour. The interface holds none of its own, so the bottles never have to compete with it.
A family fragrance business of thirty years, carrying more than 5,600 products from over 400 houses, with free shipping on United States orders over $59.
The pieces the store is built from.
Every component below is a screenshot of the live store, not a mockup. The filter rail is the one that carries the most weight, because it is where a five thousand product catalogue becomes a shortlist.
The work, at a glance.
- Shopify Plus storefront
- Custom theme
- A to Z brand index
- Arabic perfume category
- Faceted filtering with counts
- Product data standards
- Collection page content
- Bundles and gift sets
- Technical and content SEO
- Email template system
Running a catalogue this deep?
Tell us how many products and how many brands. The hard part is never the theme, and we'll tell you where it actually is.
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