A redesign worthy of
a luxury fashion
collection.
Timothy DeClue Collection is a luxury fashion brand a designer label with a distinct aesthetic and a collection that demands an online presence of equivalent quality. The existing Shopify store wasn't matching the brand's positioning. We redesigned it from the ground up a new visual language, rebuilt product pages, and a shopping experience that finally reflects the craftsmanship behind every piece.
The finished store, live on Shopify
A dark, editorial, fashion-forward storefront built to present luxury designer products with the visual weight they deserve. Desktop and mobile views of the redesigned Timothy DeClue Collection store.
Visit timothydecluecollection.com
A designer label with a vision the store wasn't showing
Timothy DeClue Collection is a designer fashion label with a clear and distinctive creative vision clothing and accessories that occupy the space between streetwear-influenced contemporary fashion and considered luxury design. The brand had an established presence and a loyal following of customers who appreciated the quality and intentionality of the collection.
What it lacked was an online store that matched the level of craft going into the products. The Shopify store that existed was functional, but it wasn't doing justice to the brand. Visitors were arriving, seeing a generic-feeling storefront, and not converting at the rate a brand of this quality should expect.
The redesign brief was clear: build a store that made the brand's aesthetic impossible to miss from the first page load.
Homepage - timothydecluecollection.com
Understanding the creative vision behind the collection
Before building anything, we needed to fully understand what Timothy DeClue Collection was and what the redesign needed to achieve. Four defining characteristics shaped every decision.
A brand of this quality deserved a store that proved it
Timothy DeClue Collection had the product, the aesthetic, and the audience. The store was holding all three back. These were the four core problems we were brought in to solve.
Rebuilt from the ground up, designed for the brand
We started from a clear brief make Timothy DeClue Collection feel as premium as the products it sells, and build a store that turns every visitor into a believer. Every decision, from layout philosophy to photography presentation, was made with that goal in mind.
Four outcomes that made the biggest difference
The redesigned store gave Timothy DeClue Collection a store that finally matches the ambition and craft of the brand. Here are the four areas that drove the most meaningful change.
A closer look at the finished store
Click any screenshot to enlarge. Replace the placeholder images with your own page screenshots - homepage, product, collection, or lookbook pages.
Homepage - Full view 
Product Page 
Brand Collection 
Mobile / Cart Built on the right foundation
Every technology decision was made to serve the brand's visual ambition while delivering the performance and flexibility the Timothy DeClue team needed to keep the store evolving with every new collection.
What our clients say about working with us
"Axis Web Art developed our website. They are easy to work with, thorough, and responsive. We have been very happy with their service."
"Great work, they know how to change your theme effectively without any issues. Fixed a few tiny issues moments after identifying them. Always a pleasure to work with this team of highly skilled players."
"We crafted a soothing online shopping experience for Bubbaroo, a leading Australian baby sleep bag brand. Our Shopify store design and development focused on safety, comfort, and parent peace of mind."
Is your Shopify store holding your brand back?
If your products are better than your store suggests that gap is costing you. Tell us about your brand and your current store, and we'll design a Shopify experience that finally does your work justice.
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