Rescued from end-of-life Magento-
rebuilt on Shopify
for the next decade.
Bubbaroo is a beloved Australian baby brand makers of premium baby pouches, wraps, and accessories trusted by parents across Australia and internationally. Their Magento 1 store had reached end-of-life, leaving the business on unsupported, insecure infrastructure. We migrated them to Shopify and built a brand-new theme that finally matched the warmth and quality of the products.
The finished store, live on Shopify
A warm, parent-focused storefront built for mobile - designed to match the quality and care of every Bubbaroo product. Desktop and mobile views of the redesigned store.
Visit bubbaroo.com.au
A beloved Australian baby brand with a loyal community
Bubbaroo is an Australian baby brand with a genuine following among new parents. They're known for JoJo Baby Pouches, stretchy wraps, and a range of carriers and accessories designed to make babywearing safe, comfortable, and actually enjoyable. They hadn't just built a product range they'd built a community of repeat customers who trusted them.
Their Magento 1 platform had done its job for years. But Magento 1 hit official end-of-life in June 2020. From that point, the store was running on unpatched, unsupported infrastructure processing payment data with no security updates coming. Waiting wasn't an option anymore.
The opportunity was to do this properly: migrate every record cleanly, redesign with intention, and come out the other side with a store that actually matched the warmth and care of the Bubbaroo brand. That's what we built.
Homepage - Embelliv.com
Understanding the unique needs of the project
Before we wrote a single line of code, we needed to understand exactly what Bubbaroo was and what this kind of migration would actually involve. Four things shaped every decision we made.
Four serious risks that made migration urgent
Bubbaroo had the brand, the products, and the customers. The platform was the problem. These were the four core issues we were brought in to fix.
A clean migration and a brand-new store
The brief was clear: get Bubbaroo off end-of-life infrastructure without losing a single customer record, then build a store that does the brand justice. We've done over 100 migrations since becoming a Shopify Partner in 2017 each phase here was planned to eliminate risk at every step, not just the last one.
Four things that made the biggest difference
The migration and redesign gave Bubbaroo a secure, modern Shopify store that finally represents the brand properly. Here are the four areas that moved the needle most. You can see similar results in our portfolio, including other Magento migrations like Lumination.
A closer look at the finished store
Click any screenshot to enlarge. Replace the placeholder images with your own page screenshots - homepage, product, collection, or any key page.
Homepage - Full view 
Product Page 
Brand Collection 
Mobile / Cart Built on the right foundation
Every technology choice here was made to eliminate the risks that had accumulated under Magento 1 and to give Bubbaroo a platform that can grow with the brand for the next decade, not just the next year.
What our clients say about working with us
"Axis Web Art developed our website. They are easy to work with, thorough, and responsive. We have been very happy with their service."
"Great work, they know how to change your theme effectively without any issues. Fixed a few tiny issues moments after identifying them. Always a pleasure to work with this team of highly skilled players."
"We crafted a soothing online shopping experience for Bubbaroo, a leading Australian baby sleep bag brand. Our Shopify store design and development focused on safety, comfort, and parent peace of mind."
Still on Magento 1 or Magento 2?
Every month you stay, the risk grows. Tell us about your current platform and we'll put together a migration plan that gets you to Shopify without data loss, without SEO regression, and without pulling the store down while you do it. We've handled this for brands like Lumination and Made in New Mexico — we know what it takes.
No-obligation conversation · Response within 24 hours · Official Shopify Partner since 2017